Showing posts with label L'Oreal. Show all posts
Showing posts with label L'Oreal. Show all posts

Wednesday, 19 March 2014

Blonde Ambition




Blonde Ambition..


Drastically changing your hair colour can signal many things, a new start, recent trauma or perhaps some sort of crisis. I opted to go from brunette to blonde a month ago because for me, it signalled a rebirth of sorts. I had a deeply traumatic year last year. I was coming to terms with my beloved mother's terminal cancer diagnosis (something I'm still struggling with) and suffered terrible health problems of my own that resulted in me being attached to several machines due to total renal failure, nearly having my legs amputated and being hospitalised for two months. My recovery is on-going but in a nut shell, I was out of action for close to a year. I suffered deep depression, I couldn't work, I couldn't write. It was a very dark time.

They do say that what doesn't kill you makes you stronger - and as trite as those words can sound, this has certainly been my personal experience. I emerged from the trials and tribulations of the last year, stronger, wiser, more resilient, more focused and with greater empathy and compassion for the world around me. It's not that I was a cold-hearted fashion bitch before, more that nearly losing everything, my life included, gave me a renewed sense of perspective on pretty much everything. I was forced to audit my life and question what I needed, what I wanted, what was staying - and what had to go. 

To celebrate my life MOT and phoenix-like rebirth from the ashes of the previous year, I decided I wanted to bleach my hair. Significantly. I literally woke up one morning and decided that I wanted to hit the (peroxide) bottle in a BIG way and look like Rutger Hauer in Blade Runner. I'm not the kind of person who does anything by halves. It's always "go hard or go home". No subtle highlights, balayage or ombre for me. I wanted 80's-style white blonde hair. I set about scouring the internet for reference images, with Rutger as my starting point. These are some of the cool cats who made it onto my inspiration board:


Rutger Hauer


Madonna


Robyn


Billy Idol


Luke Worrall

With a visual idea of what I wanted to achieve saved on my desktop, I set about researching the practicalities (i.e. trawling You Tube for hair bleaching tutorials). I discovered a rather fine Miss Kendra Beasley. I'm mixed race (Ethiopian mother, Scottish Father) and this chick had a similar skin tone, hair length and texture. She explained the process really well, touching on everything from the products needed to the developing time and aftercare etc.

I've copied her video below:



Armed with a shopping list, I headed to my local Sally Hair & Beauty to purchase these essentials:


Brush For Tinting


Core Tint Bowl Black



Salon Services Peroxide Creme 9% 30Vol


L'Oreal Quick Blue High Performance Powder Lightener


Wella Color Fresh Silver - Violet 0.6


Silverising Shampoo

I've experimented with my hair numerous times throughout the wilder phases of my late teens through to my early 20's. I've had a hot pink stripe, I've had beach-chic mahogany highlights (courtesy of Paul Edmonds in Knightsbridge - probably my best professional dye job to date). But no hair colour odyssey is complete without a few disasters. Mine was when I had a badger-style mohican (shaved black sides and a longer ivory blonde section down the middle). Apart from looking like I had road kill on my head, like all novices, I had thought it a good idea to get my hair cut then tackle the bleaching by myself. I bleached the central section several times, hadn't bothered doing my research and hadn't taken care to deeply condition it. One day, as I was blow-drying my mohawk, a large section at the front broke off in my hand. Even my adorable hairdresser couldn't salvage the situation, so I had to shave it all off and start again. Needless to say, this time around, I knew I had to be careful unless I wanted to end up "doing a Britney" again.

With my road kill faux pas ever present in my mind, I raided my beauty cupboard for a deep-conditioning hair mask. Thankfully, I had the privilege of having lunch with the lovely Lee Stafford at the Sanderson some time ago, courtesy of NBPR. I was given an abundance of hair treats, one of them being this wonder product:


Lee Stafford Breaking Hair Treatment

This minimised any hair breakage and has totally changed the texture of my heavily processed hair. I use it as an overnight treatment at least once a week, generally more as I tend to blow dry my hair most days, which combined with the bleaching process tends to leave my hair frizzy and brittle. This makes my hair softer, smoother and much easier to manage. It smells yummy too. 

If I'm feeling especially indulgent, I'll mix it with a multi-purpose beauty oil, massaging it into my scalp and through the hair, paying close attention to the ends, leaving it overnight and shampooing it out in the morning.

I'm fond of The Body Shop Shea Beautifying Oil as a generic option:


Or the NARS Monoi Body Glow II for a luxury option:


Both smell heavenly (but not so strong that they battle with your favourite perfume or cologne) and can be used on the body, face, hair and nails. They are fantastic beauty all-rounders and a total "must" for your beauty cabinet. They make great bath oils too, or do what I do and massage them into damp skin post shower to seal in moisture for silky-soft skin.

It took me two days and around three bleaching, toning and deep-conditioning processes to achieve my desired level of lightening (devoid of the brassiness that can come with the bleaching process). I was so pleased with my new look that I posted a picture of my new "do" on Facebook (as you do) and my timeline went CRAZY. People were loving my new look. Including my friend, the super-talented fashion photographer James Burton (of James Burton Photography). He invited me over to his place in Fulham to celebrate Fashion Mister Version 2.0 and we spent a few hours chilling, catching up about life, lust and creative projects. He also wanted to give some equipment a test run (no - not like that LOL) and offered to take some new head shots of me. Did I mention that when we met up, he turned up looking super-duper-fly on a skateboard? Too cool for school and more than a little awkward. I had a huge thing for skater boys when I was younger, I still think they are pretty hot. 

My blog and social media platforms were in need of a refresh, so of course I graciously obliged to his offer of taking my picture. I mean come on, if you have the option of taking an awful selfie or having a photographic genius work his magic, you are going to choose the latter, you'd be mad not to. Being the bloke he is, I had already received a text from James instructing me with what to wear. We're generally on the same page creatively so I'd already planned on doing the whole skinny jeans, t-shirt and vintage black leather Harley Davidson motorcycle jacket combo. But I nearly died when he produced a pair of fingerless black leather gloves, as I ended up looking like a carbon copy of the inspiration pic of Billy Idol that had found it's way onto my mood board. Spooky!

After a few hours, some cigarettes, heaps of direction and some gentle encouragement from James (I'm used to being the boss on set), we ended up with some amazing images. It was weird posing with no music, so during the process I grabbed my iPhone and cranked up Billy Idol's Rebel Yell and Kim Wilde's Kids in America to help me get into my groove.

A big shout out to James' Ware Bear who kindly agreed to pose with me in the last shot:





I was so pleased with our creative collaboration (especially when James told me I required minimal retouching). It went down a treat with my friends (the pics got bundles of likes and comments on Facebook, Instagram and Twitter). I'm now affectionately called "Blondie" by friends and family and have been compared to Grace Jones. Fierce!


Emma White Turle, top make-up artist and Beauty Editor for Schon! Magazine, liked my photo on Twitter. I got the thumbs up from fashion legend Donovan Pascal, super-stylist, original creative force behind the Religion label and founder of Idol. I even got approached on The Tube by a chick who wanted to know how she could get my look. Not bad for a day's work and thanks in no small part, to the kindness (and photographic wizardry) of my mate James.

Products:

Brush For Tinting - £2.27

Core Tint Bowl Black - £2.99

Salon Services Peroxide Creme 9% 30Vol - £5.99

L'Oreal Quick Blue High Performance Powder Lightener - $19.71

Wella Color Fresh Silver Violet 0.6 - £8.95

Silverising Shampoo - £6.95

Lee Stafford Breaking Hair Treatment - £10.99

The Body Shop Shea Beautifying Oil - £9.00

NARS Monoi Body Glow II - £44.00

Stockists:

Sally Hair & Beauty Supplies

www.sallyexpress.com

Lee Stafford

www.boots.com

The Body Shop

www.thebodyshop.co.uk

NARS

www.narscosmetics.co.uk




Monday, 24 January 2011

All About Adam




All About Adam..

When it came to sourcing expert styling tips for the Spring / Summer 2011 hair trends, I didn't have to look much further than Adam Reed. Adam is the Creative Director and Co-founder of Percy & Reed, one of London's most sought-after salons. With a professional career spanning more than two decades and a (immaculately coiffed) celebrity client list that includes; Madonna, Kim Kattrall, Sophie Dahl and Diane Kruger, who could be better qualified to guide us through the season's key hair statements.



The New Androgyny

At Gucci SS11 hair was side-parted and slicked to perfection (as seen above on supermodel Freja Beha Erichsen). This super-modern military look is an important statement this season, totally in keeping with the clean aesthetic we've seen from the trend-defining Phoebe Philo at Celine. For this trend, Adam suggested:

"The androgynous look is a key look for this season and is easy to achieve with the right products. The key with this look is that you smooth the hair prior to styling it".







"I use the Babyliss Pro Advanced Ceramic Styler (£49.95 - www.salonskincare.co.uk) to smooth the surface of the hair."





"Then I apply a supple wax, Shu Uemura Art of Hair Shape Paste is great (£18.40 - www.beautique.com) over the surface of the hair and smooth hair into the nape of the neck, securing if you have long hair."






"The finishing touch to this look is a mist of shine spray."

This shine product has consumers practically foaming at the mouth on the Boots website (Toni & Guy Finishing Shine Spray, £7.14 - www.boots.com) with nothing less than a whopping five star average rating.





Amazing Grace

The model Chloe Memisivic (pictured above at Marc Jacobs SS11) could have been channelling Grace Coddington with this 70's red power-frizz coiffure. A top British Vogue model in the 60's, a tragic car crash ended her successful career. Being the creative genius that she is, what some may have considered ill fortune, opened up another promising opportunity for her, when she was offered a position on the title's fashion team. Several years later, she was appointed Creative Director of American Vogue, along side a certain woman called Anna. That would be Anna Wintour, American Vogue's Editor in Chief. Coddington's flawless ivory skin, regal features and sizeable shock of frizzy russet curls are as much her signature look as Anna's bobbed hair and impermeable sunglasses. When it comes to perfecting "The Coddington" at home, Adam says:

"This was achieved on the catwalks with an old school technique called rik rak, which is nearly impossible to do by yourself. At great alternative at home is to use a crimping iron".







"I use the Babyliss Pro 210 Ceramic Hair Crimping Iron (£18.95 - www.justbeautifully.co.uk)"






"Spray sections of hair with hair spray. I love L'Oreal Paris Elnett Satin Absolute Supreme Hold Hairspray with Pro-Calcium (£3.49 - www.boots.com). Run the crimping iron down the sections, make sure that you have large sections as it will really enhance the volume and texture".




"When you've finished crimping, spray a dressing brush with the Elnett. I use the Shu Uemura Art of Hair Paddle Brush (£33.99 - www.feelunique.com), and draw the brush through the hair to maximise the volume".




The Gatsby Wave

The model Raquel Zimmerman was the epitome of glamour and sophistication with this uber-chic 30's / 70's Gatsby-esque sleek side parting and sweeping fringe at the Louis Vuitton SS11 show. This vintage Hollywood glamour look is a doddle thanks to Adam's hair savoir faire:

"A great blow dry is essential to achieving this look, work the hair from the crown forward and sweep across above the ear".






"Spray to secure, L'Oreal Paris Elnett Satin Supreme Hold Hairspray (£6.02 - www.boots.com) is great for this. If your hair is long, use a pin to hold it into place. To add subtle texture, spray a small amount of hairspray onto your fingers and work into the hair".

Special thanks to Adam Reed, Creative Director and Co-founder of Percy&Reed, London, W1.


www.percyandreed.com