We All Have Our Price..
I was browsing the Topman website last night and came across the Antony Price Priceless collection (his fourth limited edition collection for the high street chain). The collaboration had been on my radar for a few seasons but it was this AW10 collection that really piqued my interest. At first glance, the stark and edgy campaign imagery could be vintage Hedi Slimane era Dior Homme. The campaign star, Polish model Tomek Szczukiecki (signed to FM model agency in London), already has a host of major designer campaigns under his belt, including Dior Homme, Versace and Paul Smith. His cool rock-androgyny demeanour, coupled with the minimal set, styling and black and white photography, combine to make the collection look more haute couture than high street.
Photographic wizardry and international male models aside, I think you could have shot these garments flat on the pavement and it still would have looked like Lenny Kravitz had just walked by and inadvertently dropped his jacket. But then you'd expect nothing less from Antony Price, the man that could be justly credited as THE defining rock n' roll stylist of the century.
In the 60's we had Britain's Tommy Nutter, who was arguably the most influential tailor of that decade. Twiggy, Mick and Bianca Jagger and Elton John were all fans, as were The Beatles. Nutter was famous for dressing three out of the four Beatles for the cover of their seminal Abbey Road album in 1969. Though George Harrison opted to wear jeans, John, Paul and Ringo were suited and booted Nutter-style.
But there's no question that the 70's and 80's belonged to Price. His client list reads like the rock n' roll hall of fame. He dressed the Rolling Stones for their 1969 American tour and went on to collaborate with Lou Reed on his Transformer album. Price designed the super-tight "Arse" trousers, the crotch of which had been photographed (in close proximity) for the album's back cover artwork. The risque shot showcased what appeared to be Lou Reed's sizeable erection but it was in fact a model, with a cucumber shoved down his trousers for visual effect. Whoever came up with the concept was certainly adept at marketing, as the homoerotic image was bound to get people talking. A little public scandal and outrage has never had an adverse effect on record sales - just look at Madonna or The Sex Pistols.
So successful were Price's "Arse" trousers, that when Vivienne Westwood's clients complained to her about the comparably unflattering fit of the drop crotch trousers from her Pirate collection, she is alleged to have retorted "well go to Antony Price then". He went on to work with David Bowie, Jerry Hall, Steve Strange and Duran Duran. However, it was his work with Bryan Ferry and Roxy Music that really cemented his status as a cult designer and stylist. The album cover artwork of Roxy Music's first eight albums were all Price collaborations. The most iconic was probably their 1975 Siren album, featuring a smoking-hot Jerry Hall, her pneumatic body encased in an Antony Price Couture mermaid dress.
Grey Long Wool Military Trench - £150
Black Shine Crop Padded Jacket - £100
Black Wool Cowl Neck Peacoat - £120
www.topman.com
www.antonyprice.com